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Raycon
Project Type
Educational Purposes Only
Pieces
• Packaging
• Catalog
• Mailer
• Gift Card
They are a tech store that believes everyone deserves reliable, premium, and affordable technology. They produce earbuds and headphones that are simple, sturdy, and intelligent, making them perfect for everyday use. Initially, they operated solely as an online store until they recently opened their first physical location.
I was asked to create a group of deliverables to promote their grand opening.
To promote the event, I created several deliverables, including a catalog, a mailer invite, a gift card, and a limited-edition design of the product packaging. For the design, I carried the bold colors and design elements from the online store to ensure brand consistency across all items. The mailer invite highlighted the city where the store opened and tied in the gift card. For the catalog, I continued the design from the mailer for the cover; to showcase the products, I separated them into series. Lastly, for the packaging, I matched them to their respective catalog page.
