GRAPHIC DESIGNER

The travel agency had established partnerships in Singapore and wanted to inform both new and returning clients about the upcoming summer trip. They aimed to showcase details of the week-long adventure in the Lion City and the packages available.

I was asked to develop a promotional series that captured the essence of the country. This included a mailer, a brochure, and a pair of rack cards.

I started with the mailer's image to determine the look for the deliverables. The chosen image captured the boldness, luxury, and fun that Singapore is known for. I built the color scheme around it and used curved elements to frame the information. As a nod to the "Gardens of Wonder", I added flower motifs throughout the designs. To set the rack cards apart, I swapped the order of the color scheme while keeping the layout the same.